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Lexington, Kentucky, unveiled a brand new tourism marketing campaign past this planet : NPR

February 5, 2024
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Lexington, Kentucky, unveiled a brand new tourism marketing campaign past this planet : NPR
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The town used a laser to beam its message to a photo voltaic system 40 gentle years away. It options lovely Kentucky surroundings, and consists of the molecular construction of a well-liked Kentucky export: bourbon.



LEILA FADEL, HOST:

Good morning, I am Leila Fadel. Lexington, Ky., unveiled a brand new tourism marketing campaign past this planet. The town used a laser to beam their message to a photo voltaic system 40 gentle years away. It options lovely Kentucky surroundings, and since chemistry is a common language, it additionally consists of the molecular construction of a well-liked Kentucky export, bourbon. Since it will take 4 a long time for the advert to succeed in its meant goal, the tourism bureau remains to be relying on us Earthlings to go to. It is MORNING EDITION.

Copyright © 2024 NPR. All rights reserved. Go to our web site phrases of use and permissions pages at www.npr.org for additional data.

NPR transcripts are created on a rush deadline by an NPR contractor. This textual content might not be in its remaining kind and could also be up to date or revised sooner or later. Accuracy and availability could fluctuate. The authoritative document of NPR’s programming is the audio document.



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