A banker, an athlete and an astronaut stroll onto a stage… No, that’s not the setup for a joke, however quite the premise behind a brand new tv business starring a veteran NASA house traveler.
Followers watching the opening video games of the World Sequence might have caught the Capital One spot, which options retired New York Yankees shortstop Derek Jeter and, though never named, Karen Nyberg.
The 50th woman to fly into space, Nyberg performs/is the astronaut, who with “Mr. Jeter” and an unnamed Capital One worker are the visitors for a college’s Profession Day meeting. The self-esteem of the business is that the scholars and fogeys within the viewers are extra keen on listening to from the “financial institution man” than the baseball star or Worldwide House Station crew member.
“Aren’t you within the Corridor of Fame?” says Nyberg, delivering her solely line within the advert whereas leaning in to talk to Jeter.
“And did not you reside in house?” replies Jeter, who was inducted into Cooperstown in 2020.
“What’s in your pockets?” says the Capital One rep, delivering the slogan because the 30-second business ends.
Answering the advert
Within the business, one of many mother and father asks, “What has been the spotlight of your profession?” Jeter begins to reply, however the dad interjects, wanting to listen to from the Capital One banker as an alternative.
Associated: House photographs by astronaut Karen Nyberg (picture gallery)
Nyberg, in actual life, used social media to share what would have been her reply.
“Residing in house was positively the spotlight of ‘my’ profession!” she wrote.
The put up (and advert) drew fun (emoji) from European House Company astronaut Luca Parmitano, Nyberg’s crewmate for 166 days aboard the International Space Station in 2013.
For these much less conversant in Nyberg, apart from Jeter’s query, the one means viewers are clued in that she is an astronaut is from her outfit: white coveralls adorned with a few umbilical ports and (fictional) mission patches, a life support-like backpack and a helmet, which within the advert she holds below her arm.
The swimsuit is just not NASA subject. Carrying the house company’s trademark blue flight swimsuit might suggest endorsement, which is in opposition to NASA’s guidelines.
Somewhat, the costume was supplied by WonderWorks, a design and manufacturing firm that makes a speciality of house props, from astronaut fits to house shuttle and space station sets. The garment that Nyberg wore is the “LEO,” WonderWorks’ Low Earth Orbit swimsuit.
The identical getup, configured barely in another way, has been used for a sketch on “Saturday Evening Stay,” a section on “The Tonight Present Starring Jimmy Fallon” and a business for E*Commerce from Morgan Stanley, amongst different appearances.
Industrial cameos
Nyberg is the most recent retired NASA astronaut to seem in a tv business.
Nyberg’s husband, Doug Hurley, filmed an advert for Busch Mild that aired final 12 months. The previous shuttle pilot and SpaceX Dragon commander made a tongue-in-cheek “Case Towards House” whereas serving to promote the beer’s tree-planting marketing campaign.
Nicole Stott, who additionally preferred Nyberg’s Instagram put up, appeared in a 2020 Super Bowl spot for Olay. The skincare firm featured Stott alongside journalist Katie Couric, actress Taraji P. Henson and comic Busy Philipps to boost funds for Women Who Code, a nonprofit that engages younger ladies in laptop science.
Different cosmic business cameos have included Jose Hernandez for Modelo, Scott and Mark Kelly for Amazon and Brian Binnie for Miller Lite. Most not too long ago, the 4 members of the Polaris Daybreak crew filmed an advertisement for Doritos whereas they had been in house.
The Capital One spot was not the primary business look by Nyberg. She was beforehand featured in a 2021 marketing campaign for the electrical automobile model Polestar.
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